Conceptual Modeling - Why do it?

Why do we involve in conceptual modeling - to interface knowledge between all players involved AND to bring into view ideas - not tables and entities of the business - be that motivation,  process or information.

This gives us a view of overall picture and form a great way to accumulate business knowledge. As this is a collection and position of ideas, this can encapsulate all the components of enterprise - that are of business importance. Ideas might be as simple as Risk and market segmentation. How these play down into the multiple models downward - process & data in layer 3 of Zachman - is a different exercise - typically called logical modeling. This is more to do with knowledge accumulation.

Complexity & Conceptualization

Interesting to see that complexity in IT systems is getting focus - from Main Street! Peter Doolan of Oracle's keynote presentation at the Oracle Location Intelligence conference was an eye opener and hopeful - as it meant we have a focus from the top - on making things easier.

This will be challenging to IT industry - which doesn't reward fixing previous mess so much as  it responds to  the enhancement or additional functionality or offering.

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